Most productivity apps weaponize shame. Overdue badges. Red counters. Angry notifications reminding you what you haven't done. They're designed to make you feel bad—then sell you the solution.

We think that's fundamentally backwards. Research shows that positive reinforcement creates lasting habits, not guilt. Progress happens when you feel good about what you're doing—not when you're drowning in anxiety about what you're not.

That's why we put your wins front and center. That's why we don't show red "overdue" badges. That's why our streaks pause instead of punishing you. We believe you're already trying your best—and you deserve tools that recognize that.

Todone started with a simple frustration: every todo app we tried made us feel worse about our productivity, not better.

We'd open our task manager and immediately see a wall of undone items. Red badges screaming at us. Overdue dates piling up. Even when we got things done, the app would just quietly move tasks away while highlighting everything we hadn't touched.

It felt like being scolded by software.

So we built something different. An app that starts each day fresh. That shows you your wins before your todos. That celebrates completion instead of punishing procrastination. That understands some days you'll crush it, and some days you won't—and both are okay.

We called it Todone—because that's the point. Not what's todo, but what's done.